Golf clubs in Surrey have seen 225 people join them in the last six months, largely thanks to a marketing campaign on the social media website Twitter.
The Surrey County Golf Partnership’s (CGP) ‘GolfMIX’ programme, which utilises the micro-blogging site to promote its inclusive activities, has resulted in 3,307 adults attending sessions, of which 722 have attended further coaching and 225 have joined a golf club to date.
The Surrey CGP is one of 32 in the country, all funded by Sport England, that has been targeting specific market groups, using a wide range of promotional methods, to attract people to play golf for the first time.
In total, the CGPs have reported 926 new memberships over the last six months, providing a financial return to golf clubs of £637,134, based on an average annual membership fee of £688.05.?The campaigns have also led to 36,083 people in England play golf for the first time in the last six months.
Spokesman Richard Flint said: “CGPs are delivering some innovative, structured programmes which are not only bringing new people into the game but are also retaining existing players to help keep the sport healthy at all levels. Since April 2009, CGPs have introduced 65,478 participants to the game of golf.?
“The Norfolk CGP, for example, has continued to run its rolling ‘Get Back Into’ project, offering eight-week structured sessions for adults. Combined with community promotional work and taster sessions, this programme provides the ideal follow-on for adults looking to take up the sport.”
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